Rebecca Melendres
About Rebecca Melendres
Rebecca Melendres is a Brand Manager at AirAsia Airline, a position she has held since 2023. She has a diverse background in brand management and marketing, with extensive experience at Smart Communications, Inc. and Pru Life UK.
Work at AirAsia
Rebecca Melendres has been serving as the Brand Manager for AirAsia Airline since 2023. In this role, she manages brand strategies and initiatives to enhance the airline's market presence. Her position is hybrid, allowing her to balance remote work with in-office responsibilities.
Education and Expertise
Rebecca Melendres studied at St. Paul College Pasig from 2005 to 2009, completing her secondary education. She then pursued higher education at De La Salle University, where she earned a degree in AB Psychology from 2009 to 2012. Her educational background provides her with insights into consumer behavior and brand management.
Professional Background
Rebecca has a diverse professional background, primarily in brand management and marketing. She worked at Smart Communications, Inc. in various roles, including Senior Brand Officer and Junior Brand Manager, from 2018 to 2023. Prior to that, she held positions at Pru Life UK and Human Nature, gaining experience in strategic marketing and events.
Career Progression at Smart Communications
Rebecca's career at Smart Communications, Inc. spanned multiple roles over several years. She started as a Recruitment - Conversion Specialist in 2013 and progressed to Strategic Marketing & Events Specialist from 2014 to 2016. She continued to advance, serving as Senior Brand Assistant and ultimately as Senior Brand Officer for the Smart Prepaid segment.
Internship Experience
Rebecca gained early professional experience as an intern at Petron Corporation in 2012, where she worked for 11 months. This internship provided her with foundational skills in the corporate environment, contributing to her subsequent career in brand management.