Remi Helmay
About Remi Helmay
Remi Helmay serves as the Group Head of Social Media at AirAsia, a position he has held since 2017. He has extensive experience in digital ecosystems and technology, having previously worked in various leadership roles at companies such as YTL Communications, Coded Canvas, and Tribal DDB.
Work at AirAsia
Remi Helmay has served as the Group Head of Social Media at AirAsia since 2017. In this role, he oversees the social media strategy and execution for the airline, focusing on enhancing brand presence and engagement across various platforms. His leadership contributes to AirAsia's efforts in maintaining a strong digital footprint in the competitive aviation industry.
Previous Experience in Digital Ecosystems
Before joining AirAsia, Remi worked at YTL Communications Sdn Bhd as the Assistant Vice President of Digital Ecosystems & Services from 2011 to 2013. His role involved developing digital strategies and services that aligned with the company's objectives in Kuala Lumpur, Malaysia. This experience laid the groundwork for his subsequent positions in digital and technology sectors.
Co-Founder at Coded Canvas Sdn Bhd
Remi co-founded Coded Canvas Sdn Bhd, where he served as the Head of Product - Digital & Technology from 2015 to 2017. His responsibilities included leading product development and technological innovations, contributing to the company's growth in the digital landscape. This role followed his tenure at IPG Mediabrands.
Education and Expertise
Remi Helmay studied Software Engineering at Asia Pacific University of Technology and Innovation (APU / APIIT) from 1998 to 2000. This academic background provided him with a solid foundation in software development and technology, which he has applied throughout his career in various roles within the digital and technology sectors.
Career in Digital and Technology
Remi has extensive experience in the digital and technology fields, having worked at Tribal DDB Sdn Bhd as Technology Director from 2009 to 2011, and at IPG Mediabrands as Head of Product - Digital/Creative Services from 2013 to 2015. His diverse roles have equipped him with a comprehensive understanding of digital marketing, product development, and technology integration.