Rifai Pay
About Rifai Pay
Rifai Pay serves as the Head of Ancillary Income at AirAsia, a position he has held since 2013. He has previous experience in various roles at PT. Kawan Lama Sejahtera and PT. Smart Telecom, where he worked in project engineering and product management.
Work at AirAsia
Rifai Pay has been with AirAsia since 2013, serving as the Head of Ancillary Income. In this role, he is responsible for developing and implementing strategies to enhance revenue streams beyond ticket sales. His tenure at AirAsia spans over 11 years, during which he has contributed to the growth of ancillary services, focusing on maximizing profitability and customer satisfaction.
Previous Experience
Before joining AirAsia, Rifai Pay held several positions in the telecommunications sector. He worked at PT Kawan Lama Sejahtera as a Commercial and Industry Project Engineer for 8 months in 2002. He then joined PT Smart Telecom, where he served as a Product Management Specialist from 2007 to 2008, followed by a role as Product Marketing Manager from 2008 to 2009. His experience in these roles provided him with a strong foundation in product development and marketing strategies.
Education and Expertise
Rifai Pay studied at Universitas Kristen Indonesia (UKI) from 1995 to 2001, completing a six-year program. His educational background has equipped him with the knowledge and skills necessary for his roles in engineering, product management, and marketing. This academic foundation supports his current responsibilities in ancillary income management at AirAsia.