Ronnie Zhou
About Ronnie Zhou
Ronnie Zhou serves as the Assistant Marketing Manager at AirAsia in Guangzhou, where he has worked since 2019. He has a background in marketing and communications, with previous roles at Sheraton Guangzhou Hotel and China TravelDaily.
Work at AirAsia
Ronnie Zhou has served as the Assistant Marketing Manager at AirAsia since 2019, based in Guangzhou. In this role, he has been responsible for optimizing distribution channels for various marketing campaigns, both digital and offline. He has also developed key marketing tactics for brand campaigns, focusing on content and sales-driven strategies. Prior to his current position, Zhou worked as a Senior Marketing Executive at AirAsia from 2016 to 2018, where he contributed to the company's marketing efforts in Guangzhou.
Previous Experience in Marketing
Before joining AirAsia, Ronnie Zhou worked at Sheraton Guangzhou Hotel as a Marketing and Communication Executive from 2011 to 2013. He also held the position of Marketing Executive at China TravelDaily from 2010 to 2011. In these roles, he was involved in planning distribution channels for marketing campaigns and conducting competitor and consumer analysis as part of his marketing reporting responsibilities.
Education and Expertise
Ronnie Zhou earned his Bachelor's degree in Tourism and Travel Services Management from Guangzhou University, where he studied from 2006 to 2010. His educational background has equipped him with the knowledge and skills necessary for his roles in marketing, particularly in the tourism and travel sectors.
Marketing Campaigns and Strategies
In his marketing roles, Ronnie Zhou has planned and overseen promotional content creation in collaboration with vendors and internal teams. This includes the development of engaging materials such as H5, mini games, and promotional videos. He has also played a key role in planning the China promotion calendar for AirAsia.com, ensuring alignment with local needs and regional promotions.