Rose Lam
About Rose Lam
Rose Lam serves as the Group Head of AirAsia Duty Free & Ancillary, bringing over 15 years of experience in eCommerce, marketing, and digital strategy. She has successfully led digital ecosystem development across multiple markets in Asia, contributing to significant growth in online ordering adoption.
Work at AirAsia
Rose Lam currently serves as the Group Head of AirAsia Duty Free & Ancillary, a position she has held since 2019. Based in Kuala Lumpur, she has been instrumental in the development and growth of digital ecosystems across multiple markets. Under her leadership, AirAsia has expanded its online ordering capabilities in key markets such as China, Indonesia, Thailand, and Vietnam. This initiative has contributed to the Asia Pacific region becoming the fastest-growing area for online ordering adoption.
Education and Expertise
Rose Lam studied at The Chinese University of Hong Kong, where she earned a Bachelor’s degree in Journalism and Communications from 2000 to 2003. She also attended St Paul's Convent School. With over 15 years of experience, she specializes in eCommerce platform development, marketing, and category transformation, focusing on international market expansion and digital strategies.
Professional Background
Before joining AirAsia, Rose Lam held several positions that contributed to her expertise in marketing and sales support. She worked as an Account Manager at The Hoffman Agency in Hong Kong for eight months in 2010-2011. Prior to that, she served as a Sales Support Administrator at ServiceSource Europe in Dublin, Ireland, for eight months in 2009-2010. Additionally, she worked as a Regional Marketing Manager at Domino's Pizza Asia Pacific from 2011 to 2015.
Achievements in Digital Ecosystem Development
During her tenure at AirAsia, Rose Lam led the development, launch, and growth of digital ecosystems across four markets within two years. Her work has significantly impacted the company's online presence and operational capabilities in the Asia Pacific region, driving growth and enhancing customer engagement through digital channels.