Rudy Khaw
About Rudy Khaw
Rudy Khaw serves as the Chief Brand Officer at AirAsia, where he has significantly contributed to the brand and creative development of the airasia superapp. His career at AirAsia spans over a decade, during which he held various branding roles, including Group Head of Branding and Regional Head of Branding.
Current Role as Chief Brand Officer
Rudy Khaw serves as the Chief Brand Officer at AirAsia, a position he has held since 2020. In this role, he focuses on brand strategy and creative development, particularly for the airasia superapp, which integrates various digital services. His leadership in brand management is pivotal to enhancing the company's market presence and customer engagement.
Previous Experience at AirAsia
Rudy Khaw has extensive experience at AirAsia, having held multiple positions over a span of several years. He began as a Brand Executive from 2007 to 2010, progressed to Brand Manager from 2010 to 2014, and then served as Regional Head of Branding from 2014 to 2016. He further advanced to Group Head of Branding from 2016 to 2020, before assuming his current role.
Education and Expertise
Rudy Khaw studied at the University of Adelaide, where he earned a Bachelor of Arts degree from 2004 to 2006. His educational background provides a foundation for his expertise in branding and creative development, which he applies in his professional roles.
Involvement in Media and Digital Content Strategy
In addition to his branding responsibilities, Rudy Khaw is involved in content and production services for airasia Media. His contributions are integral to shaping the company's media and digital content strategy, enhancing the overall brand narrative and customer experience.
Experience at FORMAT Asia
Rudy Khaw briefly worked at FORMAT Asia in 2020, where he held a position for nine months. This experience added to his diverse skill set in branding and media, further enriching his professional background.