Sammy Liew
About Sammy Liew
Sammy Liew is a Brand Manager at AirAsia, where he has worked since 2023. He has extensive experience in graphic design and art direction, having held various roles in multiple companies over the past decade.
Work at AirAsia
Sammy Liew has been serving as a Brand Manager at AirAsia since 2023. This role is based in Kuala Lumpur, Malaysia, and operates in a hybrid work environment. In this position, Liew is responsible for managing the brand's identity and marketing strategies to enhance AirAsia's presence in the competitive airline industry.
Previous Experience in Brand Management
Before joining AirAsia, Sammy Liew worked as an Art Director at Invictus Blue from 2021 to 2023. In this role, Liew contributed to various branding projects and campaigns. Prior to that, Liew held the position of Art Director at Awesome Studios Sdn. Bhd. from 2018 to 2020, where responsibilities included overseeing design projects and leading creative teams.
Graphic Design Background
Sammy Liew has a solid foundation in graphic design, having worked as a Graphic Designer at several companies. Liew's early career included positions at SaltyCustoms in 2012, and at Studio Parallel and Campbell Hay in London in 2014. These roles provided essential experience in visual communication and design principles.
Education and Expertise
Sammy Liew studied Graphic Design at The One Academy, where Liew earned a Bachelor of Arts (BA) from 2010 to 2013. Liew furthered education at the University of Hertfordshire, achieving another Bachelor of Arts (BA) in Graphic Design from 2013 to 2014. This educational background supports Liew's expertise in brand management and design.
Career Timeline
Sammy Liew's career spans over a decade, beginning with a Graphic Designer role at SaltyCustoms in 2012. Liew progressed through various positions, including Art Director roles at Awesome Studios Sdn. Bhd. and Clozette, and held senior design positions before becoming a Brand Manager at AirAsia in 2023. This timeline reflects a steady advancement in the creative and branding fields.