Shermaine Chong
About Shermaine Chong
Shermaine Chong is a Marketing Manager at AirAsia, where she has worked since 2018. She has a background in marketing and communication, with previous roles at AirAsia and Mitsubishi Motors Malaysia.
Work at AirAsia
Shermaine Chong has been serving as the Marketing Manager at AirAsia since 2018. In this role, she has been responsible for overseeing marketing strategies and initiatives for the airline. Prior to her current position, she worked as a Regional Marketing Specialist for a brief period of five months in 2017. Her tenure at AirAsia began in 2015, where she held the position of Ancillary Marketing in the Commercial department for two years. Throughout her time at AirAsia, Shermaine has contributed to various marketing projects and campaigns aimed at enhancing the airline's brand presence.
Education and Expertise
Shermaine Chong holds a Bachelor of Communication, Technology and Policy from Murdoch University, where she studied from 2009 to 2011. Her educational background also includes a Diploma in Mass Communication from Kolej KDU, which she completed from 2007 to 2009. This academic foundation has equipped her with knowledge and skills in mass communication and media studies, which she has applied throughout her career in marketing roles.
Background
Before joining AirAsia, Shermaine Chong worked at Mitsubishi Motors Malaysia Sdn Bhd as a Brand Communication Executive from 2014 to 2015. In this role, she focused on brand communication strategies and initiatives. Her experience in the automotive industry provided her with insights into brand management and marketing communications, which she later applied in her roles at AirAsia.
Career Progression
Shermaine Chong's career in marketing began with her role at Mitsubishi Motors Malaysia Sdn Bhd, where she worked for eight months. She then transitioned to AirAsia, where she progressed through various marketing positions. Starting as an Ancillary Marketing professional, she advanced to Regional Marketing Specialist and ultimately became the Marketing Manager. This progression highlights her growth and adaptability within the marketing field.