Shikha Swarup
About Shikha Swarup
Shikha Swarup is a Senior Analyst at AirAsia, where she has worked since 2019 in the CEO office. She holds an MBA in Aviation/Airway Management and Operations from the University of Petroleum and Energy Studies and has extensive experience in route planning and revenue optimization.
Work at AirAsia
Shikha Swarup has been serving as a Senior Analyst at AirAsia since 2019. In her role within the CEO office, she focuses on developing planning models for new routes, emphasizing demand analysis and segmentation. Her responsibilities include managing pricing strategies across various distribution channels and flights, which encompasses interline pricing and charter pricing. Additionally, she coordinates with the Network Planning team to recommend adjustments based on strategic analysis, contributing to the airline's operational efficiency.
Education and Expertise
Shikha Swarup earned her Master of Business Administration (MBA) from the University of Petroleum and Energy Studies, where she specialized in Aviation/Airway Management and Operations from 2014 to 2016. This educational background has equipped her with significant expertise in the aviation sector, particularly in revenue management and network optimization. Her proficiency in using various Navitaire Airline Tools, such as Management Console and SkyFare, supports her analytical capabilities.
Background
Before joining AirAsia, Shikha Swarup worked at SpiceJet Limited. She began her career there as a Flight Analyst from 2016 to 2017, where she gained foundational experience in flight operations. She advanced to the position of Senior Flight Analyst from 2017 to 2019, further developing her skills in pricing strategies and network planning. Her tenure at SpiceJet provided her with valuable insights into the commercial aspects of airline operations.
Achievements
In her current role and previous positions, Shikha Swarup has contributed to various commercial projects that involve evaluating and creating new products for the airline industry. Her work in developing planning models and optimizing revenue through network analysis has been instrumental in enhancing operational strategies. She has a track record of leveraging her analytical skills to identify connecting flights and improve overall revenue performance.