Sook Hoong Tan
About Sook Hoong Tan
Sook Hoong Tan serves as the Regional Head of Revenue at AirAsia, a position he has held since 2020. He has extensive experience in revenue management within the airline industry, having worked in various roles at AirAsia and FlyFirefly Sdn Bhd over a span of more than a decade.
Current Role at AirAsia
Sook Hoong Tan serves as the Regional Head of Revenue at AirAsia, a position held since 2020. In this role, Tan is responsible for overseeing revenue management strategies across the region, focusing on optimizing pricing and maximizing revenue opportunities. This position builds on a substantial career at AirAsia, where Tan has developed expertise in various aspects of revenue management.
Previous Positions at AirAsia
Tan has held multiple roles at AirAsia prior to the current position. From 2019 to 2020, Tan worked as a Senior Revenue Manager for four months. Before that, Tan served as Route Revenue Manager from 2015 to 2019, and as Route Revenue Team Leader for three months in 2015. Tan's career at AirAsia began as a Senior Revenue Analyst from 2011 to 2015, and earlier as a Route Revenue Analyst from 2010 to 2011.
Experience at FlyFirefly Sdn Bhd
Before joining AirAsia, Sook Hoong Tan worked at FlyFirefly Sdn Bhd as a Revenue Analyst from 2007 to 2010. In this role, Tan contributed to the company's revenue management efforts, focusing on data analysis and pricing strategies to enhance financial performance.
Career Timeline
Sook Hoong Tan's career in revenue management spans over a decade, starting at FlyFirefly Sdn Bhd in 2007. After three years, Tan transitioned to AirAsia, where various roles were undertaken, including Senior Revenue Analyst, Route Revenue Analyst, and Route Revenue Manager. This progression reflects a deepening expertise in revenue management within the airline industry.