Suzen Lim
About Suzen Lim
Suzen Lim is a UX Manager with extensive experience in product design and user experience. She has led significant initiatives at AirAsia, where she currently oversees a team of 25 professionals and manages online creative content.
Work at AirAsia
Suzen Lim has been employed at AirAsia since 2005, currently holding the position of UX Manager. In this role, she has been instrumental in enhancing the user experience on airasia.com through various initiatives, including a significant UI redesign project. Additionally, she oversees the development of all online creative content, which encompasses banner ads, newsletters, and campaign pages. Since 2019, she has also served as the Head of Product Design at airasia Super App, where she leads a team of 25 professionals, including Web Designers, Webmasters, Web QAs, Copywriters, and Translators.
Education and Expertise
Suzen Lim's educational background includes studying at The One Academy, where she earned an Advanced Diploma in Advertising & Graphic Design from 1997 to 1999. She also studied at SAB, obtaining High School/Secondary Diplomas and Certificates from 1992 to 1996. Her expertise lies in user experience design, online content development, and team leadership, supported by her extensive experience in the digital space.
Background
Before joining AirAsia, Suzen Lim worked at Matrix Internet & Wireless Sdn Bhd as a Senior Content Designer from 2003 to 2005. This position contributed to her development in content design and user experience, laying the groundwork for her subsequent roles at AirAsia. Her career has been marked by a focus on optimizing website content for visibility and ranking in search engines.
Achievements
Suzen Lim has led a major UI redesign initiative aimed at enhancing user experience on airasia.com. She is committed to optimizing website content for maximum visibility and ranking in major search engines, utilizing her knowledge of HTML, site structure, site speed, page layout, and navigation. Additionally, she possesses a deep understanding of analytics tools such as Google Analytics, Heap Analytics, and Adobe Omniture, which informs her strategies in product design and user experience.