Tauriq Azhar
About Tauriq Azhar
Tauriq Azhar serves as the Regional Head of Operations for E-commerce and Super App at AirAsia, a position he has held since 2021. He has extensive experience in operations management across various companies, including L'Oréal, Lazada Group, and FashionValet.
Current Role at AirAsia
Tauriq Azhar serves as the Regional Head of Operations for E-commerce and Super App at AirAsia. He has held this position since 2021, working from Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia. In this role, he manages essential operational areas including Customer Service, Content & Production, Warehousing, Fulfillment, and Transportation. His leadership focuses on enhancing operational efficiency and supporting the company's growth in the digital commerce sector.
Previous Experience in E-commerce
Before joining AirAsia, Tauriq Azhar held several key positions in the e-commerce industry. He worked at Lazada Group from 2012 to 2019, where he initially served as Head of Transportation and later as Head of Solutions (Strategy) & Planning, VP. His experience also includes a role as Commercial Director at FashionValet in 2021 and as Head of Operations at Momentum Commerce and Pgeon in 2019 and 2020, respectively. His diverse roles have contributed to his expertise in logistics and operations management.
Educational Background
Tauriq Azhar completed his higher education at Multimedia University in Cyberjaya, Selangor, Malaysia, where he studied Electronics Engineering from 2003 to 2008. He also attended SMK Taman SEA in Petaling Jaya, Selangor, where he completed his Upper Secondary School education from 2000 to 2002. His foundational education was at St Michaels Institution in Ipoh, Perak, where he studied from 1992 to 1999.
Key Initiatives and Projects
Throughout his career, Tauriq Azhar has been involved in significant initiatives aimed at enhancing operational capabilities in the e-commerce sector. He implemented B2B transportation services to support omni-channel expansion in Malaysia and Indonesia. Additionally, he developed P2P Instant Deliveries and Express Returns Pickups, focusing on hyper-local metro cities within these regions. These projects reflect his commitment to improving service delivery and operational efficiency.