Terence S.
About Terence S.
Terence S. is the Head of Marketing for Hong Kong and Macao at AirAsia, bringing extensive experience in digital transformation and brand management from previous roles at various companies, including Shangri-La Hotels and Hong Kong Airlines.
Current Role at AirAsia
Terence S. serves as the Head of Marketing for Hong Kong and Macao at AirAsia, a position he has held since 2023. In this role, he is responsible for developing and implementing marketing strategies that enhance brand visibility and drive customer engagement in the region. His current work is characterized by a hybrid approach, allowing for flexibility in operations and collaboration.
Previous Experience in Marketing
Prior to his role at AirAsia, Terence S. accumulated extensive experience in the marketing sector. He worked at Lee Kum Kee International Holdings Ltd as Senior Manager of Global Marketing from 2021 to 2023. Before that, he held positions at Blue HK as Senior Manager of Corporate Marketing from 2019 to 2021, and at Shangri-La Hotels and Resorts as Digital and Loyalty Marketing Manager for 9 months in 2018. His career also includes significant roles at Hong Kong Airlines, where he served as Supervisor of Marketing and Assistant Manager of Branding & Social Media.
Educational Background
Terence S. has a solid educational foundation in marketing. He studied at Salesian English School, where he achieved HKCEE from 1998 to 2003. He then attended LSTLKKC, obtaining HKALE from 2003 to 2005. He completed his Bachelor of Business Administration (BBA) in Marketing at Hong Kong Shue Yan University from 2005 to 2009.
Expertise in Digital Transformation
Terence S. specializes in driving digital transformation within marketing frameworks. His expertise includes launching new brands and creative business initiatives, as well as achieving breakthroughs in business opportunities. He has a customer-centric approach, focusing on innovation and strategic planning, which enables him to meet critical challenges in marketing effectively.
Teamwork and Collaboration
Terence S. emphasizes the importance of teamwork and collaboration in achieving marketing and business goals. He has extensive experience working with cross-functional teams, which enhances his ability to navigate complex marketing landscapes and deliver successful outcomes.