Tiiennah Tea Lai Sin
About Tiiennah Tea Lai Sin
Tiiennah Tea Lai Sin is a Senior Marketing Manager at AirAsia, where she has worked since 2019. With 19 years of experience in sales and marketing, she has held various roles in prominent companies such as Electrolux, Philips, and Samsung.
Work at AirAsia
Tiiennah Tea Lai Sin has been serving as the Senior Marketing Manager at AirAsia since 2019. In this role, she is responsible for overseeing marketing strategies and initiatives that enhance the airline's brand presence and customer engagement. Her tenure at AirAsia, based in Kuala Lumpur, spans five years, during which she has contributed to various marketing campaigns and projects aimed at improving the company's market position.
Previous Experience in Marketing
Prior to her current role, Tiiennah held several marketing positions across notable companies. She worked at Electrolux as a Category Product Manager for one year and later served as Customer Marketing Manager at Philips Consumer Electronics for four years. Tiiennah also worked at Samsung as a Product Marketing Manager for two years and at Electrolux again as a Regional Product Manager for one year in Singapore. Most recently, she was the Branding & Marketing Manager at Intrix Group for one year before joining AirAsia.
Education and Expertise
Tiiennah studied at Universiti Putra Malaysia, where she earned a Bachelor’s degree in Business Administration from 1997 to 1999. Her educational background complements her extensive 19 years of practical experience in sales and marketing, particularly in consumer electrical products. She possesses strong skills in bridging cultural gaps through interpersonal relations, which enhances her effectiveness in diverse work environments.
Skills and Strengths
Tiiennah is recognized for her organizational skills and attention to detail. She is a conscientious self-starter who can strategize and prioritize effectively under pressure. Her proven strength in leading cross-department and cross-functional projects contributes to enhancing company competitiveness. These skills have been instrumental in her various roles throughout her career.