Varissara Klipbua
About Varissara Klipbua
Varissara Klipbua serves as the Head of Ecommerce at AirAsia since 2021, with a diverse background in e-commerce and marketing across various companies in Thailand.
Current Role at AirAsia
Varissara Klipbua serves as the Head of Ecommerce at AirAsia, a position she has held since 2021. In this role, she oversees the company's online sales strategies and initiatives, contributing to the growth and development of AirAsia's e-commerce platform in Thailand. Her leadership in this area is aimed at enhancing customer experience and driving revenue through digital channels.
Previous Experience in E-Commerce and Marketing
Before joining AirAsia, Varissara Klipbua accumulated significant experience in e-commerce and marketing. She worked as the E-Business Development Manager at RB from 2018 to 2020, where she focused on developing online business strategies. Prior to that, she served as the E-Commerce Operation Thailand Lead at Klook for one year, further solidifying her expertise in the e-commerce sector.
Career Background in Retail and Marketing
Varissara Klipbua has a diverse background in retail and marketing. She worked at Tesco Lotus as a Buyer from 2012 to 2014, followed by a role as Buying Manager at Tesco International Sourcing for eight months in 2014. Additionally, she served as Marketing Manager at DTAC from 2015 to 2018, where she managed marketing strategies and campaigns.
Educational Qualifications
Varissara Klipbua holds a Bachelor's Degree in Business Administration and Management from Kasetsart University, which she completed from 2006 to 2009. She furthered her education by obtaining a Master of Science (MSc) in International Business from Dongbei University of Finance and Economics, studying from 2010 to 2012. These educational credentials support her professional expertise in business and management.
Internship Experience
Varissara Klipbua gained initial industry exposure through internships. She worked as a trainee at Thai Airways International in 2008 for three months and at Nok Airlines Co., Ltd for one month in 2011. These experiences provided her with foundational knowledge in the airline and aviation sectors.