Yan Wen

Yan Wen

Senior Executive, Digital Marketing @ AirAsia

About Yan Wen

Yan Wen is a Senior Executive in Digital Marketing at AirAsia, where he has worked since 2020. He holds a Bachelor of Literature in Japanese Literature from Dalian University of Foreign Languages and a Bachelor of Economics from Asia University.

Work at AirAsia

Yan Wen has been serving as a Senior Executive in Digital Marketing at AirAsia since 2020. In this role, she is responsible for developing and implementing digital marketing strategies to enhance the company's online presence and customer engagement. Her tenure at AirAsia has spanned four years, during which she has contributed to various marketing initiatives aimed at promoting the airline's services and expanding its reach in the competitive aviation market.

Education and Expertise

Yan Wen holds a Bachelor of Literature degree in Japanese Literature from Dalian University of Foreign Languages, which she completed from 2010 to 2015. Additionally, she earned a Bachelor of Economics degree from Asia University, studying from 2013 to 2015. Her educational background combines language and economic studies, equipping her with a diverse skill set applicable to her role in digital marketing.

Background

Yan Wen studied at Dalian University of Foreign Languages for five years, focusing on Japanese Literature. This academic experience provided her with a strong foundation in language and cultural studies. She further pursued her education in Economics at Asia University, where she completed her degree in two years. This combination of studies reflects her interest in both the arts and the sciences, which informs her approach to marketing.

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