Yeh Ning Shum
About Yeh Ning Shum
Yeh Ning Shum is a digital marketing professional with experience in various roles, including her current position at AirAsia since 2020. She has previously worked at Trapper Interactive and TPC Kuala Lumpur, where she held positions in digital account management and public relations.
Current Role at AirAsia
Yeh Ning Shum currently holds a position in digital marketing at AirAsia, where she has been employed since 2020. In this role, she is responsible for developing and implementing digital marketing strategies that enhance the airline's online presence and customer engagement. Her experience in digital marketing contributes to AirAsia's efforts in reaching a broader audience and optimizing its marketing campaigns.
Previous Experience at Trapper Interactive
Yeh Ning Shum worked at Trapper Interactive as a Digital Account Executive from 2017 to 2019, where she focused on managing client accounts and executing digital marketing initiatives. She later advanced to the role of Senior Digital Account Executive for an 8-month period in 2019 to 2020. Her tenure at Trapper Interactive provided her with valuable insights into digital marketing strategies and client relationship management.
Background in Public Relations
Before her roles in digital marketing, Yeh Ning Shum served as a Public Relations Executive at TPC Kuala Lumpur from 2016 to 2017. This position involved managing communications and public relations activities for the organization. Additionally, she gained experience as an intern at TPC Kuala Lumpur in 2016, where she contributed to various projects for 7 months.
Education and Expertise
Yeh Ning Shum earned her Bachelor of Corporate Communication from Universiti Tunku Abdul Rahman, completing her studies from 2013 to 2016. This educational background provided her with a solid foundation in communication principles, which she applies in her current digital marketing role. Her academic training supports her understanding of marketing strategies and effective communication.