Yen Huan Tai
About Yen Huan Tai
Yen Huan Tai is a Growth & Digital Marketing Manager at AirAsia, with a background in digital marketing and graphic design. He has held various roles in marketing across multiple companies in Malaysia and the UK, emphasizing data-driven strategies.
Current Role at AirAsia
Yen Huan Tai serves as the Growth & Digital Marketing Manager at AirAsia, a position held since 2019. In this role, Yen focuses on developing and implementing digital marketing strategies that drive growth for the airline. The position is based in the Federal Territory of Kuala Lumpur, Malaysia. Yen's responsibilities include leveraging data to enhance marketing campaigns and improve customer engagement.
Previous Experience in Digital Marketing
Before joining AirAsia, Yen Huan Tai worked at Lion & Lion in various capacities. Starting as a Digital Marketing Specialist from 2016 to 2017, Yen advanced to Senior Digital Marketing Specialist from 2017 to 2018, and then served as the Digital Marketing & Planning Team Lead from 2018 to 2019. These roles involved planning and executing digital marketing campaigns, focusing on data-driven strategies to optimize performance.
Early Career at GIHON PUBLISHING LTD
Yen Huan Tai began their professional journey as a Graphic Designer at GIHON PUBLISHING LTD in 2015. This position lasted for three months and was based in Hertfordshire, United Kingdom. The experience contributed to Yen's foundational skills in design and marketing.
Educational Background
Yen Huan Tai holds a Bachelor’s Degree in Mass Communication, majoring in Advertising. Yen studied at Taylor's University from 2012 to 2014 and later attended the University of Hertfordshire from 2014 to 2015, where they further explored Mass Communication and Media Studies. This educational background supports Yen's expertise in digital marketing and communication strategies.
Data-Driven Marketing Philosophy
Yen Huan Tai emphasizes the importance of data in shaping effective online marketing strategies. With a strong belief in data-driven decision-making, Yen focuses on translating data into actionable insights. This approach aims to enhance marketing efforts and improve overall campaign performance.