Yik Jun Lim
About Yik Jun Lim
Yik Jun Lim is an Assistant Manager at AirAsia with expertise in SEO and content management systems, particularly WordPress. He specializes in sales-driven copywriting and has a background in digital marketing, having previously worked at clickTRUE Pte Ltd and AirAsia in various roles.
Work at AirAsia
Yik Jun Lim currently holds the position of Assistant Manager at AirAsia, a role he has occupied since 2021. Prior to this, he served as a Senior Digital Executive at the same company from 2019 to 2021. In these roles, he has been involved in various digital marketing initiatives, leveraging his expertise in SEO and content management to enhance the airline's online presence and customer engagement.
Education and Expertise
Yik Jun Lim studied at the University of Nottingham Malaysia Campus, where he earned a degree in Chemical Engineering with Environmental Engineering from 2011 to 2015. His academic background complements his professional skills, particularly in SEO and Content Management Systems, with a strong focus on Wordpress. He specializes in crafting sales-driven copywriting aimed at lead generation.
Background in Digital Marketing
Before joining AirAsia, Yik Jun Lim worked at clickTRUE Pte Ltd as a Digital Marketing Consultant from 2016 to 2019. During his time in Malaysia, he developed a solid foundation in digital marketing strategies, which included managing campaigns with substantial budgets exceeding RM 3 million. His experience includes implementing e-commerce strategies and optimizing landing page performance using Google Analytics.
Achievements in Digital Campaigns
Throughout his career, Yik Jun Lim has successfully managed various digital marketing campaigns, demonstrating his ability to drive results through effective strategy and execution. His proficiency in utilizing Google Analytics has enabled him to optimize landing page performance, contributing to maximizing return on investment (ROI) for the campaigns he oversees.