Yizhen Fung
About Yizhen Fung
Yizhen Fung serves as the Head of Strategic Partnerships at AirAsia, where she has worked since 2021. She has a diverse background in law and business, with experience in corporate strategy and stakeholder relations across various industries.
Current Role at AirAsia
Yizhen Fung serves as the Head of Strategic Partnerships at AirAsia, a position she has held since 2021. In this role, she is responsible for developing and managing strategic alliances that enhance the company's market position. Her work involves identifying partnership opportunities that align with AirAsia's business objectives and driving initiatives that support growth and innovation within the organization.
Previous Experience at Wong & Partners
Before joining AirAsia, Yizhen Fung worked as a Pupil-in-chambers at Wong & Partners from 2012 to 2013. During her nine-month tenure in Kuala Lumpur, Malaysia, she gained valuable experience in legal practice, contributing to her understanding of corporate law and its application in business settings.
Educational Background
Yizhen Fung holds a Master of Business Administration (MBA) from the Asia School of Business, where she studied Business Administration and Management from 2018 to 2020. She also completed a Spring Immersion Program in Business Dynamics at MIT Sloan School of Management in 2019. Earlier, she earned a BA in Jurisprudence from the University of Oxford, studying Law from 2008 to 2011.
Diverse Industry Experience
Yizhen Fung has accumulated experience across various industries, including financial services, manufacturing, FMCG, beauty, and public policy. Her work has involved assisting the Malaysian government and businesses in developing corporate strategies, thought leadership, and managing public and stakeholder relations. This diverse background enables her to approach strategic partnerships with a well-rounded perspective.
Contributions to AirAsia Superapp
In her previous role as Senior Executive Assistant to the CEO of airasia Superapp from 2020 to 2021, Yizhen Fung played a key role in establishing a new line of business. She led efforts in data-driven strategy conception, product development, and operationalization for launch, contributing to the growth and diversification of AirAsia's services.