Yoonsung (Ally) Seol
About Yoonsung (Ally) Seol
Yoonsung (Ally) Seol serves as the Head of Marketing at AirAsia, where he has successfully maintained the airline's leading position in Korea since 2016. His previous experience includes roles at LG Electronics, SK Networks, and Hyundai Card, where he implemented innovative marketing strategies and orchestrated significant partnerships.
Work at AirAsia
Yoonsung (Ally) Seol has served as the Head of Marketing at AirAsia since 2016. In this role, he has led significant initiatives to enhance the airline's market presence in Korea. He transformed AirAsia Korea's business model from a focus on agent sales to online direct sales, resulting in a 20% annual growth in Korean sales. Seol has also been instrumental in maintaining AirAsia's status as the leading foreign low-cost carrier in Korea through strategic brand campaigns and partnerships.
Previous Experience at LG Electronics
Before joining AirAsia, Yoonsung (Ally) Seol worked at LG Electronics for 11 years, from 2005 to 2016, as a Team Lead in Seoul, Korea. During his tenure, he orchestrated a barter partnership with Lotte World, which enhanced brand visibility and engagement. This experience contributed to his expertise in marketing and brand management.
Career at SK Networks
Yoonsung (Ally) Seol began his career at SK Networks, where he worked as an Assistant Manager from 1997 to 2000. In this role, he implemented innovative digital marketing strategies that improved online traffic and conversion rates. His focus on optimizing user channels such as SEO, SEM, and Metasearch laid the groundwork for his future marketing endeavors.
Educational Background
Yoonsung (Ally) Seol holds a Bachelor of Arts degree from Yonsei University, where he studied from 1992 to 1996. He furthered his education by obtaining a Master of Business Administration (MBA) from KAIST, completing his studies from 2000 to 2002. His educational background has provided him with a strong foundation in business and marketing principles.
Experience at Hyundai Card
Prior to his role at AirAsia, Yoonsung (Ally) Seol worked as a Brand Manager at Hyundai Card from 2003 to 2005. This position allowed him to develop his skills in brand management and marketing strategy, contributing to his overall expertise in the field.