Yow Hong Chieh
About Yow Hong Chieh
Yow Hong Chieh is the Head of Content Development at AirAsia, where he combines his background in architecture and journalism to enhance content strategies. He has held various roles at AirAsia, including Head of Editorial and Insights, and has experience in architectural design and reporting.
Current Role at AirAsia
Yow Hong Chieh serves as the Head of Content Development at AirAsia, a position he has held since 2020. In this role, he utilizes his expertise in both architecture and journalism to enhance content development strategies. His background allows him to approach content creation with a unique perspective, integrating creative design elements with effective storytelling.
Previous Experience at AirAsia
Yow has held multiple positions at AirAsia prior to his current role. He worked as Head of Editorial and Insights for 11 months in 2019, where he played a key role in the rebranding of airasia Explore, formerly known as FORMAT/OURDAILY. Additionally, he served as Head of Public Relations for 8 months in 2018, Deputy Group Head of Communications for 2 years from 2016 to 2018, Strategy Analyst for 3 years from 2012 to 2015, and Strategy Associate for 4 months in 2015.
Education and Expertise
Yow Hong Chieh has a solid educational foundation in architecture. He studied at The University of Manchester, earning a BA (Hons) in Architecture from 1999 to 2004. He furthered his studies at the Architectural Association, where he focused on architecture from 2006 to 2009. His education equips him with a strong understanding of design principles, which he applies in his current role.
Background in Journalism and Architecture
Yow has a diverse professional background that combines architecture and journalism. He worked as a Reporter at The Malaysian Insider from 2010 to 2012, where he developed his storytelling skills. Earlier in his career, he gained architectural experience as an Architectural Assistant at ZLG Design from 2004 to 2005 and as a Junior Architect at Serie Architects in Mumbai in 2008.