Zoé Ng
About Zoé Ng
Zoé Ng is an experienced copywriter and assistant manager currently working at AirAsia, where she has held the position of Senior Copywriter since 2019 and Assistant Manager, Copy since 2022. She has a diverse background in writing and editing, having worked for various media outlets and earned a degree in Fashion Design from Raffles College of Higher Education in Kuala Lumpur.
Work at AirAsia
Zoé Ng has been employed at AirAsia since 2019, initially serving as a Senior Copywriter. In 2022, she advanced to the role of Assistant Manager, Copy. Her responsibilities include overseeing copywriting projects and contributing to the airline's marketing and communication strategies. With over five years of experience at AirAsia, she plays a significant role in shaping the brand's voice and messaging.
Previous Experience in Media and Editorial Roles
Prior to her tenure at AirAsia, Zoé Ng held various positions in the media and editorial sectors. She worked as a Freelance Writer for Harpers Bazaar at Blu Inc Media in 2018. Additionally, she served as an Editorial Associate at Tongue in Chic Sdn Bhd from 2013 to 2015. Her experience also includes a role as a Beauty Writer at Marie Claire Malaysia from 2015 to 2016, and as a Fashion & Beauty Editor at Women's Health Magazine Malaysia in 2017.
Freelance Writing and Styling Experience
Zoé Ng has a diverse background in freelance writing and styling. She worked as a Freelance Writer and Stylist for CLEO Malaysia in 2017. She also contributed as a Freelance Writer for Sacoor Brothers from 2019 to 2020. These roles allowed her to develop her skills in content creation and styling across various platforms.
Education and Expertise
Zoé Ng studied at Raffles College of Higher Education in Kuala Lumpur, where she focused on Fashion/Apparel Design. She completed her studies in 2012, earning a qualification in Fashion Design. This educational background has informed her approach to copywriting and content creation, particularly in the fashion and beauty sectors.
Career Progression
Zoé Ng's career has evolved significantly since she began in the industry. Starting as an Editorial Associate, she has progressed through various roles, including Copywriter and Assistant Manager. Her experience spans multiple reputable publications and organizations, showcasing her adaptability and growth in the field of copywriting and editorial work.