Dennis Clark
About Dennis Clark
Dennis Clark is the Senior Manager of Digital Marketing & Growth at Airbase, with extensive experience in digital marketing roles across various organizations.
Current Position at Airbase
Dennis Clark currently serves as the Senior Manager of Digital Marketing & Growth at Airbase in the San Francisco Bay Area. He operates remotely and is responsible for overseeing the digital marketing strategies aimed at increasing the company's pipeline. He collaborates with third-party developers and agencies to enhance website performance and design, and he actively manages various projects including content production, website updates, and marketing campaigns.
Work Experience at Banff Centre for Arts and Creativity
From 2017 to 2021, Dennis Clark held the position of Digital Strategist at Banff Centre for Arts and Creativity in Banff, Alberta. In this role, he was responsible for devising and implementing digital strategies aimed at enhancing the organization's online presence and engagement.
Early Career in Digital Marketing
Dennis Clark began his career in digital marketing with various roles across different organizations. In 2017, he worked as a Digital Marketing Specialist at Bluetrain Inc. for 7 months in Sherwood Park, Alberta. Prior to that, he was a Digital Marketing Coordinator at United Cycle from 2016 to 2017, and a Social Media Marketing Coordinator at The Brick Minor Hockey Tournament from 2014 to 2016.
Educational Background
Dennis Clark earned a Bachelor of Business Administration (BBA) from the Northern Alberta Institute of Technology (NAIT), where he studied Business/Commerce from 2011 to 2015. This educational foundation has equipped him with the knowledge and skills necessary to excel in roles that require data-driven decision-making and strategic marketing.
Technical Skills and Tools
Dennis Clark utilizes a range of advanced tools for reporting and analysis to drive data-driven marketing decisions. These include Looker, GA4, Marketo, Salesforce, and Tableau. He has a strong focus on Conversion Rate Optimization (CRO), conducting A/B testing and personalization to improve user engagement and website performance.