Joanne Marcus
About Joanne Marcus
Joanne Marcus is the Director Partner Marketing at Airbase in the Greater Toronto Area, Canada, with extensive experience in marketing roles across various companies and industries.
Title
Joanne Marcus holds the position of Director Partner Marketing at Airbase, where she operates in the Greater Toronto Area, Canada.
Current Position at Airbase
In her current role as Director Partner Marketing at Airbase, Joanne Marcus has developed and implemented a comprehensive sales enablement strategy. This strategy significantly improved alignment between Marketing, Sales, and Partners. Additionally, she managed and optimized annual marketing budgets and program spend to ensure maximum ROI. Her responsibilities also included leading the integration of cross-functional teams to deliver targeted messaging through appropriate channels to enhance customer engagement.
Previous Experience at Ricoh Canada Inc.
Joanne Marcus worked at Ricoh Canada Inc. for multiple years in different capacities. From 2019 to 2021, she served as Director Field & Channel Marketing in Mississauga, ON. Prior to that, from 2013 to 2019, she worked as Channel Marketing Manager (Direct, Inside, VAR Sales), also in Mississauga, ON.
Early Career Roles
Joanne Marcus has a diverse marketing background with various roles over the years. She worked as Marketing Manager, Large Business at OfficeMax Grand & Toy from 2012 to 2013 in Toronto, Canada Area. She was Marketing Coordinator Large Business at Grand and Toy (An OfficeMax Company) from 2011 to 2012. Before that, she held the position of Marketing Communications Coordinator at The Lung Association Ontario from 2009 to 2011 in Toronto, Canada. Additionally, Joanne gained international experience as a Business Marketing Executive at Vodafone Ireland from 2007 to 2009 and as a Marketing Administrator at Marketing Partners in Dublin, Ireland.
Education and Expertise
Joanne Marcus completed her Master's in Marketing at Dublin City University from 2006 to 2007. She holds a Bachelor's Degree in Business and German from Trinity College Dublin, where she studied from 2001 to 2005. Her expertise includes strategic customer acquisition and retention, managing and executing large-scale events, and leveraging competitive intelligence to inform marketing strategies. She is also skilled in content marketing and social selling, both of which she uses to enhance brand presence and customer engagement.