Karie Lepito
About Karie Lepito
Karie Lepito is a marketing professional currently working at Airbase and as a Marketing Consultant, with extensive experience in various senior marketing roles across multiple companies.
Current Roles and Responsibilities
Karie Lepito is currently a member of the marketing team at Airbase, working remotely. She is also providing her expertise as a Marketing Consultant. Her role involves managing both direct and virtual teams, optimizing the martech stack to enhance marketing efficiency, and leveraging storytelling techniques to bolster brand messaging and audience connection.
Previous Leadership Roles
Karie Lepito has held several senior leadership positions in various organizations. She was Vice President of Marketing at Incorta for six months in 2020 and VP of Global Marketing at Swrve from 2019 to 2020. Prior to these roles, she served as VP of Marketing at Skuid for two months in 2018 after a nine-month tenure as VP of Demand Gen. Karie also spent three years as a Managing Partner at Founded in the San Francisco Bay Area.
Long-Term Career Development
With over two decades of experience, Karie Lepito's career spans various critical roles. She worked at CatapultWorks as Senior Director of Strategy & Content for three years. Earlier, she was engaged in Marketing Strategy & Design at West 11 and Career Element. In her early career, Karie held strategic roles at Chautauqua Communications, Publicis Dialog, Haggin Marketing, and Grey Advertising (Grey Direct), where she accumulated substantial experience in branding, content creation, and client services.
Education and Skills
Karie Lepito studied English at the College of Charleston, where she earned a BA. She also attended Bristol Central. Her academic background laid the foundation for her skills in marketing strategy, demand generation, and customer engagement. Karie is known for her ability to manage agency relationships, drive branding initiatives, create go-to-market strategies and execute integrated marketing campaigns.
Expertise in Marketing
Karie Lepito specializes in optimizing marketing technology stacks, enhancing marketing efficiency, and driving customer engagement and retention. She has a track record of successfully managing integrated marketing campaigns that combine creative elements, communications, and content. Her expertise also extends to internal communications strategies aimed at aligning teams with organizational goals. With international experience, Karie excels at managing global business operations and has a passion for mentoring team members to help them reach their professional goals.