Sonduren Fanarredha
About Sonduren Fanarredha
Sonduren Fanarredha is the Senior Director of Product Marketing at Airbase and a content creator on YouTube, based in Toronto, Ontario, Canada.
Company
Sonduren Fanarredha is currently employed at Airbase, a notable company in the financial technology sector, where he serves as the Senior Director of Product Marketing. His professional role is based in Toronto, Ontario, Canada.
Title
Sonduren Fanarredha holds the title of Senior Director of Product Marketing at Airbase. His career at Airbase began as the Director of Product Marketing, a position he held for three years before being promoted.
Education and Expertise
Sonduren Fanarredha has a strong educational background in accounting and finance. He earned a Bachelor of Accounting (Honours) from Brock University, where he studied from 2010 to 2014. Prior to this, he attended Mohawk College, studying Accounting and Business/Management from 2008 to 2010. He also studied at the Product Marketing Alliance in 2020. His expertise spans product marketing, B2B SaaS marketing, accounting, finance, corporate finance, taxation, audit, business spend management, and procurement.
Background
Sonduren Fanarredha has a diverse professional background with experience in both marketing and accounting roles. His career began as a Taxpayer Service Agent at Canada Revenue Agency, followed by roles such as Staff Accountant at Gibb Widdis and Corporate Accountant at Wolseley Canada Inc. He transitioned into marketing with roles at Microsoft, Intelex Technologies, and Kira Systems, leading up to his current position at Airbase. He is also a content creator and influencer on YouTube, TikTok, and Instagram, focusing on automotive content.
Achievements
Sonduren Fanarredha was recognized with YouTube’s Creator on the Rise designation, which marked a significant transition in his career towards marketing. He excels in team building, go-to-market campaigns, product launches, and stakeholder management. Additionally, he has built a substantial following on social media platforms by producing educational and entertaining content about cars. He also teaches and delivers certification programs for product marketers worldwide as an Expert in Residence for Product Marketing Alliance and frequently speaks on latest marketing trends.