Nancy King
About Nancy King
As the VP of Marketing, I lead Airbnb's global brand marketing team, performance marketing, marcom and social media teams. We're focused on driving growth by building a brand people love and bringing new products to market that make the Airbnb experience better. In previous roles at Airbnb, I led the strategic work for our brand marketing campaigns, defined foundational tools that enabled the business to grow and the brand to flourish including our first brand architecture and customer segmentation. Partnering with our product and engineering team, I built our first merchandising team, enabling us to develop cross-channel localized campaigns. Perhaps most importantly, I've had the good fortune of spending over 6 years on the rocket ship that is Airbnb, working with an extraordinary talented group of creative people – providing a career opportunity that can't be measured. Prior to Airbnb, I spent 20 years working across a mix of agencies, start-ups and as a founder of a strategy consultancy through which I built an arsenal of tools to help grow businesses big and small. Understanding the intersection between consumers and brands is my passion and finding creative ways to capture people's attention is what inspires me.