Samantha Briand
About Samantha Briand
Samantha Briand is a Marketing Manager based in Montreal, Quebec, with a background in photography, community management, and creative direction. She holds an Honours Bachelor's degree in Psychology from Concordia University and has extensive experience in influencer marketing and event planning.
Current Role at Airgraft
Samantha Briand has been serving as the Marketing Manager at Airgraft since 2021. In this role, she focuses on developing and implementing marketing strategies that align with the company's goals. Her responsibilities include overseeing marketing campaigns, managing brand messaging, and enhancing customer engagement. With a background in community management, she leverages her experience to foster relationships with clients and stakeholders.
Previous Experience at Airgraft
Before her current position, Samantha worked as a Community Manager at Airgraft from 2019 to 2021. In this role, she was responsible for building and maintaining a strong community around the brand. Her efforts contributed to increased brand awareness and customer loyalty. This experience laid the foundation for her transition into a marketing management role.
Education and Expertise
Samantha Briand earned an Honours Bachelor's degree in Psychology from Concordia University, where she studied from 2013 to 2017. Her academic background provides her with insights into consumer behavior, which she applies in her marketing strategies. Additionally, she has developed expertise in influencer marketing, event planning, photography, and graphic design.
Photography and Creative Work
Samantha has a background in photography, having worked as a Resident Photographer at Bord'Elle from 2018 to 2019. She is known for her colorful and energetic style, creating authentic photography content that resonates with audiences. Currently, she operates as a Freelance Photographer and Graphic Designer under her brand, Sam by Design, since 2018, where she continues to explore innovative approaches in her creative projects.
Professional Skills and Attributes
Samantha is recognized for her resourcefulness and ability to work under pressure in fast-paced environments. Her diverse skill set includes expertise in influencer marketing, event planning, and creative design. She consistently seeks innovative ways to enhance her projects and skills, contributing to her effectiveness in various roles throughout her career.