Alice Mariscotti Wyatt
About Alice Mariscotti Wyatt
Alice Mariscotti Wyatt serves as the Head of Brand Content & Reputation at AirHelp, where she has worked since 2018. She has a background in content management and strategy, having previously held positions at Expedia and DMC Digital.
Work at AirHelp
Alice Mariscotti Wyatt has served as the Head of Brand Content & Reputation at AirHelp since 2018. In this role, she has been instrumental in launching the company's Style Guide and Tone of Voice, which has ensured consistent brand messaging across various platforms. Her leadership in this initiative has contributed to the overall brand identity and communication strategy of the company, based in the Berlin Area, Germany.
Previous Experience in Content Management
Prior to her current position, Alice worked at DMC Digital, specifically at dealchecker.co.uk, as Head of Content from 2009 to 2018. During her tenure, she expanded her role to include direct management of the PR and Design teams, which improved cross-departmental collaboration. Before that, she was a Content Editor at Expedia for one year in 2008-2009, where she successfully managed the restructuring of the content team, achieving a high average feedback score of 4.95 out of 5 over two years.
Education and Expertise
Alice Mariscotti Wyatt studied at University College London (UCL), where she earned a Bachelor of Science (BSc) degree in Anthropology from 2001 to 2004. Her academic background provides her with a unique perspective on cultural narratives, which she applies in her professional roles, particularly in content strategy and brand communication.
Achievements in Content Strategy
Alice has achieved notable results in her content strategy initiatives. She significantly increased outstanding payments through a complete rewrite of customer email communications, which led to a conversion rate of 40%. Additionally, she authored an article titled 'Aiming for perfection: 15 rules for air passenger rights,' contributing to the discourse on consumer rights in the travel industry.