Carolina Becker
About Carolina Becker
Carolina Becker serves as the Head of Marketing Development at AirHelp, where she has worked since 2019. Previously, she held various marketing roles at OLX Brasil, contributing to significant brand growth and award-winning campaigns.
Work at AirHelp
Carolina Becker has been with AirHelp since 2019, serving as the Head of Marketing Development. In this role, she focuses on strategic marketing initiatives to enhance the company's presence in the market. Additionally, she holds the position of Marketing Manager for Brazil, where she oversees marketing efforts tailored to the Brazilian audience. Her experience at AirHelp spans five years, during which she has contributed to the company's growth and visibility in the travel assistance sector.
Experience at OLX Brasil
Prior to her tenure at AirHelp, Carolina Becker worked at OLX Brasil in various marketing roles from 2013 to 2018. She started as a Digital Marketing Manager, then progressed to B2C Marketing Lead, and eventually became the Head of Brand Strategy. During her time at OLX, she coordinated projects with substantial annual budgets and participated in successful advertising campaigns that achieved over 90% ad recall. Her efforts contributed to the company's growth, helping it reach 60 million monthly users.
Education and Expertise
Carolina Becker earned her Bachelor of Business Administration (BBA) degree from Universidade Federal do Rio de Janeiro, where she studied Marketing from 2011 to 2015. Her educational background provides her with a solid foundation in marketing principles and business strategies. She emphasizes the importance of a data and research culture in developing effective marketing plans, reflecting her commitment to informed decision-making in her professional roles.
Achievements in Marketing
Throughout her career, Carolina Becker has been involved in award-winning advertising campaigns, demonstrating her capability in creating impactful marketing strategies. She managed a Facebook page with 9 million followers and oversaw the production of over 80 advertising videos, showcasing her expertise in digital marketing and content creation. Her strategic initiatives have played a significant role in establishing brand recognition and user engagement.