Luciano Barreto
About Luciano Barreto
Luciano Barreto is a Managing Director with extensive experience in online commerce and the travel industry, particularly in online travel agencies. He has held various leadership roles, including CEO positions at multiple companies, and is known for fostering customer-focused corporate cultures centered on innovation and ambitious goals.
Work at AirHelp
Luciano Barreto serves as the Managing Director at AirHelp, a position he has held since 2021. In this role, he is responsible for overseeing operations and driving strategic initiatives within the company. His leadership at AirHelp focuses on enhancing customer experiences and optimizing business processes in the travel industry.
Education and Expertise
Luciano Barreto has a solid educational background, holding an MBA in Corporate Strategy from the University of Michigan - Stephen M. Ross School of Business, which he completed from 1997 to 1999. He also earned a Bachelor's degree in Mechanical Engineering from Universidade Estadual de Campinas between 1989 and 1993. His deep knowledge of online commerce and the travel industry, particularly in online travel agencies (OTAs), complements his academic credentials.
Background
Luciano Barreto has extensive experience in the travel and online commerce sectors. He began his career as a Production Manager at Souza Cruz from 1995 to 1997. Over the years, he has held various leadership roles, including CEO and Founder positions at multiple companies such as Travelweb, Submarino Viagens, and Sabbatical Break. His career spans over two decades, primarily in São Paulo, Brazil.
Achievements
Throughout his career, Luciano Barreto has been known for building customer-focused corporate cultures centered on innovation and ambitious goals. He launched an innovative online travel rewards program in collaboration with Bradesco and Amex, demonstrating his commitment to enhancing customer engagement in the travel sector. His entrepreneurial spirit is evident in his founding of several successful businesses in Brazil and Latin America.
Leadership Roles in Travel Industry
Luciano Barreto has held significant leadership roles in various companies within the travel industry. He served as the Country Manager for Almundo in Brazil from 2016 to 2018 and later as the Latam Managing Director for Almundo from 2018 to 2020. His tenure at B2W Digital as Managing Director from 2006 to 2016 further solidified his expertise in managing large-scale operations in the travel and e-commerce sectors.