Matteo Floris
About Matteo Floris
Matteo Floris is an SEO Senior Manager at AirHelp with over six years of experience in SEO optimization and over ten years as a freelance translator. He has worked in various roles in the fields of localization and content management, specializing in consumer electronics and e-commerce.
Work at AirHelp
Matteo Floris serves as the SEO Senior Manager at AirHelp, a position he has held since 2019. Based in the Berlin Area, Germany, he focuses on optimizing the company's online presence through various SEO strategies. His role involves utilizing a range of analytic tools such as Google Analytics, Google Search Console, Searchmetrics, Semrush, Sistrix, Ahrefs, and Screaming Frog to enhance website performance and visibility.
Freelance Experience
Since 2014, Matteo Floris has worked as a freelance translator and web content editor for Shenzhen Kingstar Electronics Co., Ltd. in Shenzhen, Guangdong, China. With over 10 years of experience in this field, he specializes in translating content related to consumer electronics, video games, e-commerce, and the travel industry. His freelance work complements his extensive background in localization and copy-editing.
Education and Expertise
Matteo Floris has a strong educational background in languages. He earned a Bachelor's degree in Foreign Languages, Literatures, and Linguistics from Università degli Studi di Cagliari, studying from 2000 to 2006. He furthered his studies in Chinese language at Tsinghua University, obtaining a certification from 2007 to 2008. Additionally, he attended Sinoland in Beijing, where he completed courses in Chinese spoken language, achieving both Quasi-Advanced and Advanced levels.
Previous Roles in SEO and Content Management
Before joining AirHelp, Matteo Floris held various positions that contributed to his expertise in SEO and content management. He worked as a Global SEO Content Specialist at Omio from 2018 to 2019 and as a Senior Online Content Manager for Italy at GoEuro from 2014 to 2018. His responsibilities included managing online content and implementing SEO strategies to improve website rankings and user engagement.
Localization and Translation Experience
Matteo Floris has over 5 years of experience in copy-editing and localization. He has been responsible for the localization and translation of Nokia mobile software from English to Italian. His work at CSOFT International as a freelance translator from 2013 to 2014 further solidified his skills in this area, allowing him to develop a comprehensive understanding of the nuances involved in translating technical content.