Neus Gimenez
About Neus Gimenez
Neus Gimenez is the Head of CRM at AirHelp, bringing over a decade of experience in managing marketing campaigns and customer relationship management across various industries. She has held significant roles at companies such as Royal Caribbean International and DABA, and has an extensive educational background in marketing and digital traffic management.
Current Role at AirHelp
Neus Gimenez serves as the Head of CRM at AirHelp, a position she has held since 2023. In this role, she focuses on enhancing customer relationship management strategies to improve engagement and satisfaction. Her responsibilities include overseeing CRM initiatives and utilizing data-driven insights to optimize the customer journey. This position builds on her extensive experience in the field.
Previous Experience at AirHelp
Prior to her current role, Neus Gimenez worked at AirHelp as a Senior CRM Manager from 2021 to 2024. During her tenure, she managed CRM strategies and initiatives, contributing to the company's objectives in customer engagement and retention. Her experience at AirHelp reflects her commitment to improving customer relationships.
Experience in CRM and Marketing
Neus Gimenez has over 10 years of experience in managing and implementing marketing campaigns, both online and offline. She has held various positions in CRM, including roles at Royal Caribbean International as a CRM & Loyalty Senior Executive for Spain, Italy, and France from 2017 to 2021. Her expertise includes coordinating CRM areas across multiple markets and implementing international projects.
Educational Background
Neus Gimenez has a robust educational background in marketing and digital management. She achieved a Master in Digital Traffic Management from Instituto Marketing in 2021. Additionally, she completed a Postgrado in Marketing at UPF Barcelona School of Management in 2007, and an Executive Education in Marketing Relacional at Esade in 2008. She also holds a Diplomado in Tourism from CETT_UB, completed in 2001.
Career Progression
Neus Gimenez began her career in the hospitality industry, working at Hoteles Hesperia S.A. in various roles from 2001 to 2010. She transitioned to the cruise industry with Royal Caribbean International, where she worked from 2012 to 2021. Her diverse career path has equipped her with a comprehensive understanding of customer relationship management across different sectors.