Shawn Herring
About Shawn Herring
Shawn Herring CMO
Shawn Herring holds the title of Chief Marketing Officer in his professional career. With a strong background in leading marketing teams, he has been at the helm of global marketing strategies at PandaDoc, Braze, ExactTarget, and Salesforce. In his role, Shawn applies an integrated approach to marketing, working closely with the revenue team to drive success.
Shawn Herring Education and Expertise
Shawn Herring possesses a diverse educational background with multiple degrees from Indiana University. He earned a Bachelor of Science in Biology, a Bachelor of Arts in Psychology, and a Bachelor of Science in Sociology. Furthering his expertise, he also holds an MBA from the esteemed Kelley School of Business at Indiana University. These qualifications have equipped him with a well-rounded perspective, beneficial in his marketing leadership roles.
Shawn Herring Marketing Experience
With over 20 years of marketing experience, Shawn Herring has a proven track record in the field. He has significantly contributed to the global marketing strategies of major companies, including PandaDoc, Braze, ExactTarget, and Salesforce. His extensive experience enables him to lead teams effectively and implement successful marketing campaigns.
Shawn Herring Integrated Marketing Approach
Shawn Herring is a proponent of an integrated approach to marketing within the revenue team. He emphasizes the importance of collaboration and synergy between marketing and revenue teams to achieve overarching business objectives. This approach fosters a holistic strategy that aligns marketing efforts with the company's revenue goals.
Shawn Herring Professional Philosophy
Shawn Herring values the learning curve and acknowledges the significance of testing methods and strategies. His professional philosophy includes an appreciation for the process of experimentation and a willingness to navigate through successes and failures. He encourages a fearless attitude towards being wrong, understanding that it is part of achieving innovative and effective marketing solutions.