Bonnie Brady Lucia
About Bonnie Brady Lucia
Bonnie Brady Lucia serves as the Vice President of Marketing at AirStrip, bringing extensive experience in healthcare technology marketing and sales enablement. She has held various leadership roles in marketing across multiple organizations, demonstrating expertise in care management and integrated care.
Current Role at AirStrip
Bonnie Brady Lucia serves as the Vice President of Marketing at AirStrip, a position she has held since 2023. In this role, she focuses on driving marketing strategies that align with the company's objectives in the healthcare technology sector. Her responsibilities include overseeing marketing operations and implementing go-to-market plans to enhance brand visibility and engagement.
Previous Experience at Healthify
Prior to her current role, Bonnie worked at Healthify as Vice President of Marketing from 2019 to 2021. During her tenure in New York, she was responsible for leading marketing initiatives that supported the company's mission in healthcare technology. Her work involved sales enablement and content marketing, contributing to the company's growth and market presence.
Background in Healthcare Marketing
Bonnie has extensive experience in healthcare marketing, having held various leadership positions. She worked at UpHealth, Inc. as Vice President of Product Marketing for nine months in 2022 to 2023. Additionally, she served as Vice President of Marketing at Icon for six months in 2021 to 2022. Her roles have consistently involved strategic marketing and brand management within the healthcare sector.
Educational Qualifications
Bonnie holds a Bachelor of Arts degree from the University of Massachusetts Amherst. She majored in Communications and minored in English and Psychology. Her educational background provides a solid foundation for her expertise in marketing and communication strategies within the healthcare industry.
Expertise in Marketing Strategies
Bonnie possesses a strong skill set in various marketing disciplines, including account-based marketing, demand generation, and digital marketing. She has a deep understanding of care management and social determinants of health, which informs her approach to marketing in the healthcare technology sector. Her experience includes strategic market planning, positioning, and brand strategy.