Amit Baveja
About Amit Baveja
Amit Baveja serves as the National Head of Service Marketing for DTH at Bharti Telemedia, where he has worked since 2006. He specializes in analyzing churn reasons and developing strategies to enhance customer retention and operational efficiency.
Work at Airtel
Amit Baveja has been with Bharti Airtel Ltd since 2006, currently serving as the National Head of Service Marketing for DTH at Bharti Telemedia. In this role, he is responsible for launching national-level retention schemes that support regional teams at Airtel Digital TV. He oversees the efficiency of contact center retention operations, ensuring that key performance indicators such as churn and retention offers are effectively managed.
Previous Experience
Before joining Airtel, Amit Baveja worked at GE Money and GE SBI Cards in collections from 2001 to 2005. His experience in these roles provided him with a strong foundation in customer service and collections management, which he has applied in his subsequent positions in the telecommunications industry.
Education and Expertise
Amit Baveja studied at Rotary Public School in Gurgaon from 1997 to 2000. He furthered his education at NIS, where he gained expertise relevant to his current role in service marketing and customer retention strategies. His academic background supports his analytical approach to managing churn and developing action plans.
Key Responsibilities
In his current position, Amit Baveja critically analyzes churn reasons and develops action plans to address them. He manages key performance indicators, including churn rates, bucket efficiency, winbacks, and the efficacy of retention offers. His strategic oversight contributes to the overall success of Airtel Digital TV's marketing initiatives.