Anshul Agarwal
About Anshul Agarwal
Anshul Agarwal is the Head of Online Acquisition at Airtel, with extensive experience in digital marketing and growth strategies across various companies. He has previously held key positions at Cognizant, OYO, and Network18, and he actively mentors startups in growth marketing.
Current Role at Airtel
Anshul Agarwal serves as the Head of Online Acquisition at Airtel, a position he has held since 2022. In this role, he is responsible for driving online customer acquisition strategies for both prepaid and postpaid business segments. His focus includes leveraging Airtel's extensive user base and owned channels, such as the Thanks App, to enhance cross-selling opportunities.
Previous Experience at OYO
Anshul Agarwal has significant experience in the hospitality sector, having worked at OYO in various roles. He was the Growth Marketing Lead for the Global Referral Program from 2019 to 2020, where he played a key role in launching OYO in the US market. His responsibilities included optimizing the user journey to scale revenue effectively. Prior to this, he served as the Growth Marketing Manager for Omni Channel Acquisition at OYO in 2019.
Background in Digital Marketing and Media
Anshul Agarwal has a strong background in digital marketing and media. He worked at Network18 Media & Investments Limited as a Brand Manager for five regional news channels and the international beam of CNN-News18 from 2016 to 2018. His role involved handling ATL and BTL campaigns for product launches and brand repositioning. He also contributed to corporate strategy and business planning for CNN-News18 and News18 India from 2015 to 2016.
Education and Expertise
Anshul Agarwal holds a Master of Business Administration (MBA) from MICA, where he studied from 2012 to 2014. He also earned a Bachelor of Engineering (BE) degree from Sinhgad Institute of Technology, completing his studies from 2005 to 2009. His educational background has equipped him with expertise in marketing strategies and business planning, which he applies in his professional roles.
Mentorship and Industry Involvement
Anshul Agarwal actively mentors startups and companies in growth marketing, including Upgrad and Xspert. His guidance focuses on helping these organizations develop effective marketing strategies and optimize their growth potential. This involvement reflects his commitment to fostering innovation and supporting emerging businesses in the digital landscape.