Anshuman Verma
About Anshuman Verma
Anshuman Verma serves as the National Head of Segmentation at Airtel, bringing extensive experience in social and online reputation management, as well as expertise in customer lifecycle and value management.
Work at Airtel
Anshuman Verma serves as the National Head of Segmentation at Airtel. In this role, he oversees segmentation strategies that enhance customer engagement and optimize marketing efforts. His position involves collaboration with various teams to ensure effective implementation of segmentation initiatives across the organization.
Education and Expertise
Anshuman Verma holds an MBA from the Indian Institute of Management, Calcutta, where he focused on Marketing, Systems, and Strategy. He also earned a Bachelor of Engineering in Electrical Engineering from Delhi College of Engineering. His educational background supports his expertise in customer lifecycle and value management, utilizing technology and analytics.
Background
Anshuman Verma has a diverse background in social and online reputation management. He has experience managing large, cross-functional teams in multicultural and multinational settings. His career has included complex launch and program management, particularly in the realm of digital applications and platforms.
Achievements
Anshuman Verma has a proven track record of creating business propositions by leveraging his experience in strategy, distribution, products, and processes. His ability to utilize technology and martech has contributed to successful customer lifecycle management initiatives.