Archana Aggarwal
About Archana Aggarwal
Archana Aggarwal serves as the VP of Media at Airtel, where she has worked since 2013. She is recognized for her innovative contributions to Connected TVs and the Metaverse, as well as her leadership in media strategy and advertising optimization.
Work at airtel
Archana Aggarwal has been serving as the Vice President of Media at Airtel since 2013. In her role, she has been instrumental in pioneering various advertising strategies, including the use of R/F plans and programmatic advertising. She has also introduced innovative platforms such as cross-screen targeting and Tuttler notifications. Her extensive experience in the media landscape has allowed her to develop methodologies for optimizing advertising between television and online video. Aggarwal's contributions have positioned Airtel as a leader in the media sector.
Previous Experience in Media
Before her tenure at Airtel, Archana Aggarwal worked as the Country Media Manager at Procter & Gamble from 2005 to 2013. In this position, she managed media strategies and campaigns for the company in the Mumbai area. Additionally, she served as Media Director at WPP from 2001 to 2005, where she gained valuable insights into media planning and execution. Most recently, she held the position of Head Media Forum at The Indian Society of Advertisers from 2021 to 2023, focusing on various media-related initiatives.
Education and Expertise
Archana Aggarwal holds a Bachelor's degree in Business/Commerce from H.R. College Of Commerce & Economics. She furthered her education by obtaining a Postgraduate Degree in Marketing/Marketing Management from SVKM's Narsee Monjee Institute of Management Studies (NMIMS). Her academic background has provided her with a solid foundation in business and marketing principles, which she applies in her professional roles in the media industry.
Innovations and Initiatives
Aggarwal is recognized for her innovative contributions to the media industry, particularly in experimenting with Connected TVs and the Metaverse. She launched a tech-enabled innovation called 'Ultimate Fan' that introduced 5G technology in India, allowing cricket fans to interact with experts during the IPL using their avatars. Her initiatives have set benchmarks in the industry and have been pivotal in advancing media engagement strategies.
Industry Participation and Contributions
Archana Aggarwal actively participates in various webinars that cover a wide range of topics, including digital media, out-of-home advertising, and gaming. She also serves on media juries, which allows her to gain insights into external industry practices. Her involvement in these activities reflects her commitment to staying updated with industry trends and sharing knowledge with peers.