Biraj Kumar Das
About Biraj Kumar Das
Biraj Kumar Das is a Zonal Retention Manager at Bharti Telemedia, with a strong background in revenue generation and market penetration strategies. He has over a decade of experience in the telecommunications sector, having previously held positions at Reliance Communications, Siti Cable Network Ltd, and Nestlé.
Work at Airtel
Biraj Kumar Das has been serving as the Zonal Retention Manager at Bharti Telemedia, specifically focusing on Airtel DTH, since 2018. In this role, he manages churn retention and usage recovery strategies within the direct-to-home (DTH) sector. He oversees the collection of monthly billing through joint venture partners and Local Cable Operators (LCOs). Additionally, he ensures that service request service level agreements (SR SLA) are met, contributing to the overall efficiency and customer satisfaction in the organization.
Education and Expertise
Biraj Kumar Das holds a Bachelor in Commerce from Gauhati Commerce College, where he studied Management from 1999 to 2002. He also completed his Higher Secondary education in Salesman and Advertising at the same institution from 1997 to 1999. Prior to that, he achieved Matriculation in Economics from Hindustani Kendriya Vidyalaya in 1996-1997. He furthered his education with a Post Graduate Diploma in Business Management (P.G.D.B.M) focusing on HR and Marketing from MSRIM, studying from 2003 to 2005.
Professional Background
Biraj Kumar Das has a diverse professional background in the telecommunications and consumer goods sectors. He worked as an Executive CSD at Bharti Airtel Limited from 2007 to 2008. He then joined Nestlé as a Sales Officer from 2006 to 2007, where he operated in the Guwahati area. Following this, he served as an Assistant Manager CSD at Reliance Communications from 2008 to 2010. His experience also includes a role as Senior Manager Sales and Operations at Siti Cable Network Ltd from 2017 to 2018, where he focused on market penetration in North East and North Bengal.
Achievements in Market Penetration
In his previous role at Siti Cable Network Ltd, Biraj Kumar Das played a significant role in penetrating new markets by establishing joint ventures with Local Cable Operators (LCOs). His strategies have contributed to revenue generation and expansion in competitive markets. His strong background in sales and operations has equipped him with the skills necessary to implement effective market penetration strategies.