Dipanjan Das
About Dipanjan Das
Dipanjan Das serves as the Deputy General Manager of Sales Marketing at Airtel, where he has worked for 20 years. He has successfully expanded rural mobile user penetration, managed significant credit collections, and led various initiatives to enhance sales and distribution.
Work at airtel
Dipanjan Das has been serving as the Deputy General Manager of Sales Marketing at airtel since 2004. His role involves strategizing for rural mobile user penetration, which has reached 50% under his leadership. He has been instrumental in expanding airtel's retail presence by directing the establishment of 20 own stores. Additionally, he organized a network of 12,000 retailers and 250 direct channel partners to enhance distribution efficiency. His efforts have resulted in an 8% year-over-year growth in the customer base for both prepaid and post-paid mobile services.
Education and Expertise
Dipanjan Das holds a Post Graduate Diploma from the Balaji Institute of Modern Management, where he focused on Sales, Distribution, and Marketing Operations. He furthered his education at the Indian Institute of Management Ahmedabad, completing the Executive Business Manager Program. His academic background supports his extensive experience in sales and marketing, particularly in the telecommunications sector.
Background
Before joining airtel, Dipanjan Das worked at ITC Hotels as a Management Trainee from 2001 to 2004 in Mumbai, Maharashtra. This early experience in management provided him with foundational skills that he later applied in his current role at airtel. His career spans over two decades, primarily focused on sales and marketing within the telecommunications industry in West Bengal, India.
Achievements
During his tenure at airtel, Dipanjan Das has achieved significant milestones, including ensuring Rs. 20 crore in credit and bill collection, which contributed to the financial stability of his unit. He directed a 30% penetration of rate-cutter plans, which effectively reduced high-value customer churn by 2%. His initiatives in sales automation and digitalization have transformed operational processes for the sales team, enhancing overall efficiency.