Himani Mendiratta
About Himani Mendiratta
Himani Mendiratta is a Growth Manager at Bharti Airtel, specializing in user acquisition and marketing strategies. She has extensive experience in growth marketing and operations, having previously worked at Paytm and held various roles at Bharti Airtel since 2020.
Current Role at Airtel
Himani Mendiratta serves as the Growth Manager for DTH CLM at Bharti Airtel, a position she has held since 2023. In this role, she focuses on driving user acquisition and enhancing customer lifetime management for the DTH segment. Her responsibilities include utilizing third-party platforms such as MoEngage and Branch to optimize marketing campaigns, ensuring a seamless user journey. Mendiratta's expertise in digital marketing strategies contributes to the overall growth objectives of Airtel.
Previous Experience at Airtel
Before her current role, Himani Mendiratta worked at Bharti Airtel in various capacities. From 2022 to 2023, she was the Growth Manager for the Airtel Thanks App CLM. Prior to that, she served as the Campaign Manager for Airtel DTH & Black Acquisition from 2020 to 2022. In these roles, she was responsible for devising and executing targeted campaigns across digital channels to drive user acquisition and revenue growth.
Experience at Paytm
Himani Mendiratta has a background in operations and growth marketing from her tenure at Paytm. She worked as an Operations Specialist from 2015 to 2017, followed by a role as a Growth Marketing Professional from 2017 to 2020. During her time at Paytm, she contributed to various initiatives aimed at enhancing operational efficiency and driving marketing strategies.
Education and Expertise
Himani Mendiratta holds a Bachelor's Degree in Computer Science from Quantum University, where she studied from 2011 to 2015. Her educational background provides a strong foundation for her career in growth management and digital marketing. Mendiratta specializes in crafting innovative pricing models and has experience working closely with product and engineering teams to prioritize product improvements for user acquisition and retention.