Jagat Jain
About Jagat Jain
Jagat Jain is a Product Growth Marketing professional at Airtel Digital, where he has been instrumental in driving business growth and managing campaign strategies since 2021. He has a diverse background in marketing and business development, with previous roles at Housing.com, Paytm, and Bosch, and holds a Post Graduate Program in Management from the Indian Institute of Management Ahmedabad.
Work at Airtel
Currently, Jagat Jain holds the position of Product Growth Marketing at Airtel Digital, where he has been employed since 2021. In this role, he is responsible for managing campaign strategies that drive top-of-the-funnel growth through various digital channels, including SEM, SEO, SMS, Push Notifications, and WhatsApp. He also plans and drives strategic growth initiatives in collaboration with the product team, focusing on funnel optimization. Additionally, he holds P&L ownership for the digital lending business, overseeing business planning, strategy, and marketing budget allocation.
Previous Experience
Jagat Jain has accumulated extensive experience in growth marketing prior to his current role. He worked at Housing.com as Associate Director - Growth from 2020 to 2021 and previously served as Senior Manager - Growth from 2018 to 2020. His earlier roles include Business Development at LTI from 2018 to 2019 and Growth Manager at Paytm from 2015 to 2018. He also completed a one-month internship at Bosch in 2010. This diverse background has equipped him with skills in user analytics, marketing effectiveness, and strategic growth initiatives.
Education and Expertise
Jagat Jain holds a Post Graduate Program in Management (PGDM) from the Indian Institute of Management Ahmedabad, where he studied from 2013 to 2015. He also earned a Bachelor of Technology (B.Tech.) in Mechanical Engineering from Malaviya National Institute of Technology Jaipur, completing his studies from 2007 to 2011. His educational background provides a strong foundation for his expertise in product growth marketing, consumer research, and performance marketing.
Skills and Responsibilities
In his role at Airtel Digital, Jagat Jain conducts consumer research to derive insights for branding and brand positioning. He identifies and optimizes user cohorts to enhance marketing effectiveness and utilizes user analytics to improve performance marketing metrics such as click-through rates and funnel conversion. Additionally, he develops communication and channel strategies aimed at user acquisition and retention, and conducts A/B testing for communication and cohort optimization.