Kanika Anand
About Kanika Anand
Kanika Anand serves as the Deputy General Manager of Marketing at Airtel, bringing extensive experience in marketing strategies across various sectors. She has held significant roles at companies such as Mindshare India and Interpublic Group, and has a strong academic background in business and marketing.
Current Role at Airtel
Kanika Anand currently serves as the Deputy General Manager of Marketing at Airtel, a position she has held since 2023. In this role, she is responsible for overseeing marketing strategies and initiatives that drive brand growth and engagement. Her extensive experience in the telecom sector contributes to her effectiveness in this position.
Previous Experience at Airtel
Before her current role, Kanika Anand worked at Airtel as a Senior Manager of Marketing & Brand from 2020 to 2023. During this period, she focused on enhancing brand visibility and developing marketing strategies tailored to the telecom industry. Her contributions helped strengthen Airtel's market position.
Career at Interpublic Group (IPG)
Kanika Anand has held multiple positions at Interpublic Group (IPG). She served as Business Director for 11 months in 2019 to 2020, Group Head from 2014 to 2017, and Media Director from 2017 to 2019. In these roles, she managed marketing strategies across various sectors and led teams to execute successful campaigns.
Educational Background
Kanika Anand has a strong educational foundation in business and marketing. She earned her Master of Business Administration (MBA) in Marketing Management from TIMES SCHOOL OF MARKETING & MANAGEMENT from 2009 to 2010. She also holds a Bachelor of Journalism and Mass Communication (BJMC) from Guru Gobind Singh Indraprastha University, completed from 2005 to 2008. In 2023, she furthered her expertise by completing a course in Digital Marketing Strategy at INSEAD.
Marketing Expertise and Skills
Kanika Anand possesses extensive experience in developing marketing strategies across various categories, including FMCG, Telecom, Auto, AlcoBev, and Durables. Her strong background in brand insights and marketing efforts has been instrumental in driving brand growth. Additionally, she participated in the Google Digital Insider program, enhancing her skills in digital marketing.