Karthick S
About Karthick S
Karthick S is a Data Scientist at Airtel, where he has worked since 2015. He holds a Bachelor of Commerce and an MBA, and has extensive experience in business planning and customer retention strategies.
Work at airtel
Karthick S has been employed at Airtel since 2015 as a Data Scientist, contributing to various data-driven initiatives in Gurgaon, India. His role involves analyzing customer data to enhance business strategies and improve customer retention. Prior to his current position, he held several roles at Airtel, including Head of Business Planning from 2012 to 2013 and Senior Manager from 2008 to 2010. He also served as Deputy General Manager (DGM) from 2010 to 2012, where he focused on strategic planning and operational efficiency.
Education and Expertise
Karthick S completed his Bachelor of Commerce (BCom) at Vivekananda College from 1998 to 2001. He furthered his education by obtaining a Post Graduate Diploma in Management (PGDCM) from the Indian Institute of Management, Calcutta, between 2001 and 2003. Additionally, he studied Accounting and Finance at the Institute of Cost and Works Accountants of India (ICWAI) during the same period. His educational background provides a strong foundation for his expertise in data analysis and business strategy.
Background
Karthick S attended Sri Sankara Vidyalaya from 1990 to 1998, where he completed his early education. His academic journey laid the groundwork for his future studies in commerce and management. Karthick's career at Airtel spans over a decade, showcasing his progression through various roles that leverage his analytical skills and business acumen.
Achievements
Karthick S has developed a model utilizing logistical regression and survival analysis, which identified that 13% of the customer base contributes to 51% of overall churn. He has also plotted the customer data journey for Airtel, pinpointing key moments that influence customer decisions related to data adoption and migration to 3G. Additionally, he has designed experiments aimed at maximizing customer retention and revenue through tailored offers, focusing on product features, pricing, communication strategies, and discount optimization.