Maanik Sinha
About Maanik Sinha
Maanik Sinha is a Principal Lead Product Designer at Airtel, where he manages and mentors a team of 15 designers. He has significantly contributed to various projects, including the design of Wynk Studio and Xstream Play OTT, leading to notable growth in user engagement and subscriptions.
Work at airtel
Maanik Sinha currently holds the position of Principal Lead Product Designer at airtel, a role he has been in since 2023. Prior to this, he served as Senior Lead Product Designer at the same company for three years, starting in 2021. In his capacity at airtel, he has managed and mentored a team of 15 designers, focusing on their professional growth. He played a significant role in the design and inception of Wynk Studio, which contributes to 5% of total music streams. Additionally, he has led design initiatives that resulted in a 10% growth in subscriptions for Xstream Play OTT and scaled Airtel Gaming MVP to 50,000 organic users.
Education and Expertise
Maanik Sinha has a diverse educational background. He earned a Bachelor of Technology (B-Tech) in Computer Science from Jaipur Engineering College, Kukas, from 2007 to 2011. He later pursued advanced studies in photography, achieving a Master of Fine Arts (MFA) from the University for the Creative Arts in 2016. Additionally, he holds a Master's degree in Photography Design from the National Institute of Design, which he completed from 2014 to 2017. His educational journey began at St. Mary's Convent School, where he completed high school.
Professional Background
Maanik Sinha has a comprehensive professional background in product design and user experience. He began his career as a Design Intern at UNHCR, the UN Refugee Agency, in 2017. Following this, he worked as a UX Designer at Sahapedia.org for a brief period. He co-founded Tarantula Labs, serving as Co-founder Technology Operations from 2015 to 2016. Maanik also held positions at Infosys Technologies Ltd as a Senior Mobile App Developer and at Paytm as a User Experience Designer. His tenure at Urban Company as a Senior Product Designer lasted from 2019 to 2021.
Achievements in Design Leadership
Maanik Sinha has made notable contributions to product design and user experience across various platforms. He played a pivotal role in the inception and design of Wynk Studio, which has become a significant part of airtel's music streaming service. His leadership in redesigning Xstream Play OTT led to a 1.5x increase in average screen time. Furthermore, he contributed to a 10% growth in subscriptions through effective design strategies. His ability to scale products is evident in the growth of Airtel Gaming MVP to 50,000 organic users.