Maithili Upadhyay
About Maithili Upadhyay
Maithili Upadhyay is a Marketing Manager specializing in direct-to-consumer strategies, currently employed at Airtel. She has a diverse background in marketing and digital transformation, with previous roles at Tata Motors, Sterlite Tech, Cisco Systems, and other notable companies.
Current Role at Airtel
Maithili Upadhyay currently serves as the Marketing Manager for Direct-to-Consumer (D2C) at Airtel, a position she has held since 2023. Based in Gurugram, Haryana, she is responsible for developing and implementing marketing strategies that enhance customer engagement and drive sales growth. Her role involves leveraging her expertise in digital marketing to optimize Airtel's outreach and brand presence in the competitive telecommunications market.
Previous Experience at Tata Motors
Maithili Upadhyay worked at Tata Motors in various capacities, including Senior Manager for Go-To-Market (GTM) and Digital Transformation from 2022 to 2023 in Gurugram, Haryana. Prior to this, she served as a Senior Manager in Kolkata from 2021 to 2022. During her tenure, she focused on enhancing digital strategies and improving market penetration for Tata Motors' products.
Internships and Early Career
Throughout her early career, Maithili Upadhyay completed several internships that contributed to her professional development. In 2019, she interned at Cisco Systems as a Live Project Intern and at 3M in Branding. She also gained experience at Amul (GCMMF) as a Brand Management Intern and at Jio Creative Labs in Brand Strategy and Digital Marketing. In 2020, she worked as a Business Development Trainee at BYJU'S. These roles provided her with a solid foundation in marketing and brand management.
Education and Expertise
Maithili Upadhyay holds a Bachelor of Technology (BTech) degree in Computer Science from Dharmsinh Desai University, which she completed from 2012 to 2016. She further advanced her education by obtaining a Master of Business Administration (MBA) from K.J. Somaiya Institute of Management Studies and Research between 2018 and 2020. Her academic background, combined with her expertise in digital transformation within the IT industry, equips her with the necessary skills for her marketing roles.
Skills and Professional Development
Maithili Upadhyay possesses strong skills in Microsoft PowerPoint and Microsoft Office, which support her marketing and brand management capabilities. She actively participates in professional development programs, such as Digipivot'23, aimed at enhancing digital marketing skills. Her commitment to continuous learning reflects her dedication to staying current in the rapidly evolving marketing landscape.