Manu Sirohi
About Manu Sirohi
Manu Sirohi serves as the D2C Lead in Marketing at Bharti Airtel, where he focuses on customer retention strategies and marketing activities. He holds a Bachelor's degree in Science from the University of Mumbai and an MBA in Marketing from Amity University.
Current Role at Airtel
Manu Sirohi currently serves as the D2C Lead in Marketing at Bharti Airtel, a position he has held since 2022. In this role, he manages the go-to-market strategy for various marketing activities, including new product launches targeted at the direct-to-consumer segment. He spearheads customer retention strategies by employing segmentation techniques to optimize push and pull marketing efforts. Additionally, he designs and executes engagement and incentive programs aimed at enhancing productivity and motivation among a large workforce.
Previous Work Experience
Before joining Bharti Airtel, Manu Sirohi accumulated extensive experience in the telecommunications and marketing sectors. He worked as a Marketing Manager at Tata Play Fiber from 2019 to 2020, focusing on marketing analytics, usage, and revenue. His previous roles include Manager - Youth and Mass at Reliance Jio from 2015 to 2019, Acquisition Lead at Vodafone Essar Cellular Limited from 2012 to 2014, and various positions at DishTV, Inssemble Technologies, and Idea Cellular Ltd. His diverse background includes roles in sales, customer care, and marketing coordination.
Education and Expertise
Manu Sirohi holds a Bachelor's degree in Science, with a focus on Physics and Computers, from the University of Mumbai, which he completed from 1999 to 2004. He furthered his education by obtaining an MBA in Marketing from Amity University between 2007 and 2009. His academic background provides a solid foundation for his expertise in marketing strategies, customer insights, and management information systems.
Skills in Marketing and Customer Retention
Manu Sirohi has demonstrated proficiency in developing customer retention strategies and managing marketing efforts across various platforms. He has collaborated with multiple stakeholders to achieve business objectives, utilizing meaningful management information systems. His experience includes coordinating with call center agents to implement strategies for upselling, cross-selling, retention, and upgrades, showcasing his ability to enhance customer engagement and satisfaction.
Professional Development
Throughout his career, Manu Sirohi has engaged in various roles that have contributed to his professional development in marketing and customer relations. His experience spans over a decade in the telecommunications industry, where he has consistently worked on improving customer experiences and driving business growth through effective marketing strategies. His ability to analyze market trends and customer behavior has been a key factor in his success.