Mayank Kastiya
About Mayank Kastiya
Mayank Kastiya is a Manager of Ad Tech Operations at Airtel, where he has worked since 2021. He has extensive experience in digital advertising, having held various roles in ad operations and analytics across multiple companies.
Work at airtel
Mayank Kastiya has been serving as the Manager - Ad Tech Ops at airtel since 2021. His role involves overseeing advertising technology operations, focusing on optimizing digital advertising campaigns. Based in Gurugram, Haryana, India, he has contributed to the company's advertising strategies for three years. His expertise in ad tech operations supports airtel's initiatives in enhancing digital marketing effectiveness.
Previous Experience in Ad Operations
Prior to his current position, Mayank Kastiya held various roles in ad operations. He worked at Tribal Fusion, a former division of Exponential, where he started as an Associate - Ad Operations from 2014 to 2016 and later transitioned to an Executive - Ad Operations role for eight months in 2016. He also gained experience at Omnicom Media Group as an Executive - Digital Analytics & Operations from 2017 to 2018 and served as an Ad Ops Manager at Essence from 2018 to 2020.
Education and Expertise
Mayank Kastiya completed his Bachelor of Technology (B.Tech.) in Information Technology from B. K. Birla Institute of Engineering & Technology, Pilani, from 2008 to 2012. He further pursued a Post Graduate Diploma in Management (PGDM) in Marketing & Operations from IILM, Gurgaon, from 2013 to 2015. His educational background equips him with a solid foundation in technology and management, enhancing his capabilities in the advertising sector.
Skills in Digital Analytics and Ad Operations
Mayank Kastiya possesses strong skills in various post-click tracking tools, including Adobe Analytics, Google Analytics, and Floodlight tags. He is proficient in using ad servers such as DCM, Google Ad Manager, Expo9, and Bidder9. His expertise extends to ad-trafficking, quality assurance, troubleshooting, reporting, and data analysis. He is recognized for his analytical abilities and knowledge of pricing models, invoicing, and campaign optimization.
International Experience in Advertising
Mayank Kastiya has extensive experience in managing complex advertising setups for major clients across multiple regions, including the United States, United Kingdom, Asia, and the Middle East. His work in diverse markets has enhanced his understanding of global advertising dynamics and client needs, contributing to his effectiveness in ad operations and campaign management.